About Us

Superior Embroidery Design – Inspired by Excellence


A Rich Heritage of Firsts:

OESD LogoOESD has led the way in the home embroidery business for over 25 years. We led the home embroidery market into digital embroidery designs. OESD also led the market in in-store offerings, including PC cards, CDs, USBs and an on-demand embroidery design system. We are an innovator of embroidery techniques and styles, including button-and-loop free standing lace, in the hoop projects, jumbo designs, cutwork, reverse applique, quilting, and many more fun and exciting ways to use your embroidery machine. We were the first to bring you one-stop shopping for embroidery designs and innovative embroidery accessories, both online and in local sewing centers.

Our Quality:

OESD leads the way in quality when it comes to embroidery designs. All designs that earn the right to display the OESD name have passed our very rigid development process. Our artwork comes from two sources. Our own talented in-house artists not only draw inspiring art, but work directly with our digitizers and sewers to ensure that each design is suitable for embroidery. We also hand-pick licensed artists to bring you exciting premium embroidery designs. 

At OESD, we don’t outsource the digitizing of our embroidery designs. Our designs are digitized in-house, and each one is tested several times before released to the market. OESD designs are carefully verified to make sure your sewing process is fun and effortless. For example, we include a description of each color change of our embroidery design so you can change colors without guesswork.

An OESD design collection averages over 120 hours of development, with a built-in quality assurance process each step of the way. This painstaking process is how we have earned the reputation of high quality, beautiful, functional designs with exquisite detail.

Design Process Video

OESD created this short video about our embroidery design process. See a design go from the artist's rendering to digitizing to the finished product.

Our Staff:

Our People are another reason that buying OESD designs gives the best results. The average staff member has worked at OESD 10+ years, with several of our staff having served over 15 years. At OESD, we are focused on how the end-user will be using our designs and products. Even from the early concept stages, all artwork is looked at from the end-user view--how it will sew, and how it will be used in many different projects.

With over 150 years of combined embroidery experience, our staff believes in the creative process. We are committed every day to find new and innovative ways to help you express yourself, create memorable gifts, and have fun in the process.

Our Support:

If you have questions on any OESD branded design, you can get personal service to help answer your questions. For those who need instant answers, visit our FAQ pages for answers to our most frequently asked questions. If you don’t find your answers online, support is only an email or phone call away.

We have built a wealth of knowledge and insight into embroidery, and love sharing it with you. You’ll find project ideas, tutorials, and tips on our website. You can also grab a free subscription to our email newsletter to get even more tips, projects, and clubs that make using OESD designs even more enjoyable.

Our Goal:

Our goal is to have the highest quality, widest variety, most useful designs, collections, and products that give you the tools to craft your passion.

OESD's Craft Your Passion Video

OESD loves embroidery, and we love our customers. Learn a little bit more about what makes OESD special in this short video.